Organic Click-Through Rate Calculator

Calculate expected CTR by Google position curve and project traffic gains from ranking increases.

Monthly Search Volume

Current Position (4)

Expected CTR

7.2%

Current Monthly Clicks

1,008

Position 1 Potential

4,130

How to Use Organic Click-Through Rate Calculator

1Step 1

Input keyword monthly search volume and current ranking position.

2Step 2

See current estimated monthly clicks based on real-world CTR curves.

3Step 3

Calculate additional clicks gained by improving position by 1, 2, or 3 spots.

Position 1 typically receives between 28% and 32% of all organic clicks, more than double that of Position 2 (~15%).